Arts, Cinema & Entertainment
1. They go the theatre five times a year
2. They go to see an art exhibition six times a year
3. They go to the cinema twice a month

Bars & Clubbing
1. 60% of users drink on average four times per week
2. They spend on average £55 per week on alcohol
3. 69% prefer style bars to traditional pubs
4. They go clubbing on average twice per month
5. They spent £80 per night on clubbing

Music
1. They go on average to four concerts per year
2. 37% of users download music
3. 70% of users have an ipod or a similar device

female 68% male 32%, marital status - 48% single , 30% cohabiting, 22% married