Careers
1. 79% of users earn £22k - £35k
2. 85% of users would use the Internet first to find a new job

Homes and Property
1. 87% of users live in a household of
two or more adults
2. 57% of users do DIY
3. 67% of users buy furniture from Ikea

Finance
1. 82% of users use a debit or creit card as their method of payment
2. 78% of users have at least one credit card
3. 85% of users buy online
4. 56% of users have a pension